Sentieo brand refresh and website design
Sentieo is a financial and corporate research platform that helps fund managers and investment officers distill down pertinent information to make buying decisions quickly and with confidence. Sentieo sets its users up for success so they have all of the information and insights they need to win. Sentieo tasked FINAO to create an enterprise-level experience within the Sentieo website.
Objective
Highlight the product, demonstrate overall brand value, demonstrate value for specific personas, and create lead gen opportunities within an enterprise-level brand platform.
Website
Sentieo is prepared to compete with giants like Bloomberg and believes its solution is better equipped to help users find the information they need quickly and be confident to take action based on Sentieo insights and analysis. Bringing that value proposition to life on the website was paramount.
Brand assets
Custom tailored color palette, typography, information visualization, brand illustration, iconography and photography all came together to create a differentiated enterprise website experience. FINAO also helped Sentieo rollout the new and nimble brand image to their content, digital campaigns and sales materials.
