3 days, 40+ sessions, 50+ speakers, 750+ marketers. Iterable positioned their second annual user conference as “The Growth Marketing Conference” and tasked FINAO with upleveling the image and stature of Activate19 at every interaction. That meant starting fresh with completely reimagined event branding. FINAO was involved at every stage of the process, from building sponsorships, to driving registrations and delivering amazing experiences.
Iterable is a platform designed for marketers and built for engineers. And the theme of Activate19 was Democratizing Growth by empowering the creativity of marketers with engineering intelligence. FINAO created and iconic burst that embodies and activates this theme when put into motion. FINAO created custom animations of the burst which became crucial visual design theme for the entire event experience. The registration site, promo assets and emails, as well as the event space were all perpetually in a state of dynamic motion.
Working closely with client team members and the event planners FINAO helped delivery a completely immersive experience from the welcoming reception through closing keynote. Every little detail was accounted for from custom swag pins to customer wayfinding signage down to the branded coaster and drink stirrers.
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