Iterable Brand Development
The Iterable brand needed to evolve to keep pace with aggressive growth experienced over a 12 month period. It was important to acknowledge company roots while evolving from small startup to a more enterprise player in the ABM space. Some subtle visual enhancements to the logo mark gave a more balanced and sophisticated appearance. From there our team defined a brand visual style guide consisting of modern typography, primary and secondary color palette, customized iconography, illustration libraries, information design guides, and asset templates. The result is a modern image for a high growth tech company and a nimble library of brand assets to support future growth..
Interactive Website
One creative thing led to another with Iterable and their omni-channel marketing platform. After our complete rebranding of all company assets to a new, more reflective image, a re-design of the website was the next logical step. Using the new style guide FINAO developed, we managed the entire project from wireframes, design and development, and all within one month from concept to launch.
Content, content and more content
FINAO created a complete illustration system and content style system to support the brand when creating any and all content.
