Iterable Brand Development
The Iterable brand needed to evolve to keep pace with aggressive growth experienced over a 12 month period. It was important to acknowledge company roots while evolving from small startup to a more enterprise player in the ABM space. Some subtle visual enhancements to the logo mark gave a more balanced and sophisticated appearance. From there our team defined a brand visual style guide consisting of modern typography, primary and secondary color palette, customized iconography, illustration libraries, information design guides, and asset templates. The result is a modern image for a high growth tech company and a nimble library of brand assets to support future growth..
Interactive Website
One creative thing led to another with Iterable and their omni-channel marketing platform. After our complete rebranding of all company assets to a new, more reflective image, a re-design of the website was the next logical step. Using the new style guide FINAO® developed, we managed the entire project from wireframes, design and development, and all within one month from concept to launch.
Content, content and more content
FINAO® created a complete illustration system and content style system to support the brand when creating any and all content.
