Spire provides data as a subscription to organizations around the world so they can improve business operations, reduce their environmental footprint, deploy resources for growth and competitive advantage, and mitigate risk. To reflect a software subscription based business model, FINAO refined and subtly modified the Spire logo to give the brand a more definitive SAAS tech brand feel. The serif was replaced with a hand modified sans serif typographical approach. The red was brightened and brought into balance as a true red to deliver a more enterprise brand experience.
FINAO next developed a comprehensive visual language and standards manual to support the brand. This included hand drawn iconography, illustration and photography libraries, typography, color palettes and usage guidelines.
To reflect the industries Spire serves, FINAO created a set of full 3D motion models to visually brand to each sector. The 3D globes evoke the Spire global approach throughout every digital and web driven experience. Maritime, weather, aviation, federal, space services and earth intelligence, 3D renderings were created to support the brand.
With a refined brand and new standards in hand FINAO put rubber to road in the form of a completed redesign website experience. FINAO wireframed, designed and fleshed out the entire experience for desktop, tablet and mobile. The new site launched successfully in tandem with a major merger announcement, showcasing the new Spire brand for the global stage.