The occasion called for a look that was bold, sophisticated and uniquely Optimizely. Working closely with their internal team, FINAO created a fresh brand identity utilizing the brand’s color palette and typography. We collaborated with Optimizely’s event, web, promotions, speaker and sponsorship teams to produce everything needed to make the conference a success. The sponsorship prospectus, microsite, digital assets, graphics, presentation clean up, hype video and keynote video were crafted by FINAO. And we busted it out in record time.
The event exceeded all expectations, delivering three days of high-quality, hyper-relevant content to more than 1,000 customers, developers and partners. More than 30 speakers took the stage and four major product innovations were announced during the conference.