Anvyl tapped FINAO to help evolve their brand guidelines, create new content and promo asset templates, wireframe, design, develop and launch a net new custom WordPress theme – in less than 30 days. FINAO eagerly set out to create an online presence that positions Anvyl as the production hub where brands manage suppliers, oversee production, and track in-depth product data from procurement to delivery of inbound goods.
Anvyl’s platform helps their customers save time, spend less, see everything in one place and scale quickly. FINAO created a website that highlights these brand traits. The wireframes reflect an intuitive architecture while the design comps activate a visual language centered around the ideas of scale, visibility and efficiency. The final live product delivers an immersive lead gen experience that reflects Anvyl’s promise of a fully digital, perfectly transparent supply chain that is as important to a brand’s success as the business model itself.
The new visual stylings were next applied to content and promotional assets. The final handoff included the complete suite of newly aligned brand icons, illustrations, product shots, colors, and fonts. It was all neatly packaged and delivered in a re-envisioned brand style guide to be used as a compass for the brand moving forward.
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