To create an ownable identity, FINAO recommended repositioning the company name to Quantum Lifecycle Marketing vs the acronym QDM which had been in use. The new logo mark better reflects company culture and engaging nature of its service offering. The brand is also now more straightforward and reflects its e-commerce space audience.
FINAO next developed a comprehensive visual language and standards manual to support the new logo. This included hand drawn iconography, illustration and photography libraries, typography, color palettes and usage guidelines.
With a new logo and new brand standards in hand FINAO redesigned the Quantum website experience. FINAO wireframed, designed and built out the entire experience for desktop, tablet and mobile. The new website launched successfully and is extendable via a custom Wordpress theme integration.
As a leading branding agency and web design company for tech, FINAO® ensures brand messaging, positioning and visual identity are always in close alignment. The Quantum rebrand, design system and motion graphic assets stand well-positioned to support company growth goals and meet the brand's needs moving forward.