FINAO® explored numerous creative direction that ultimately landed on a hand drawn letterform that speaks to the friendly, approachable and helpful brand culture. The new logo is a nod to their product's strengths and groovy Southern Cal. company culture, which is headquartered in San Diego. Our branding agency team also developed a visual brand style guide defining typography, color palette, illustration style and an entirely customized icon library.
FINAO® completed the new branding transformation from startup to enterprise with a net new marketing website that showcases both customers and product. FINAO® was honored to be selected as the advertising agency of record for this rebrand. The big reveal was a huge win for Cordial as the new branding was introduced at their first annual user conference – Bespoke.
As a leading branding agency and web design company for tech, FINAO® ensures brand messaging, positioning and visual identity are always in close alignment. Cordial's completely net new, WordPress marketing site successfully went live at Bespoke19. The rebrand stands well-positioned to support company growth goals and meet the brand's needs moving forward.