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New Branding Case Study Cordial

Cordial is an up-and-coming email service provider with plans for monumental growth. In late 2018 Cordial selected FINAO® as their branding agency of record to help with a total rebrand. The goal was to have the brand reflect recent growth and better position the company for future expansion in a very competitive space. Cordial's first user conference in Q1 19 was targeted as the perfect platform to unveil their new logo and web design. FINAO® started by spending one on one time with the CEO, CMO and other executive team members. From those sessions a more complete understanding of the brand origin, history of the existing messaging platform, marketing/sales playbook and other crucial insight was gained. Most importantly, FINAO® helped Cordial key stakeholders find alignment in brand culture, values, vision and focus for the company’s future.

New Logo

FINAO® explored numerous creative direction that ultimately landed on a hand drawn letterform that speaks to the friendly, approachable and helpful brand culture. The new logo is a nod to their product's strengths and groovy Southern Cal. company culture, which is headquartered in San Diego. Our branding agency team also developed a visual brand style guide defining typography, color palette, illustration style and an entirely customized icon library.

Web Design

FINAO® completed the new branding transformation from startup to enterprise with a net new marketing website that showcases both customers and product. FINAO® was honored to be selected as the advertising agency of record for this rebrand. The big reveal was a huge win for Cordial as the new branding was introduced at their first annual user conference – Bespoke.

Cordial New Branding Case Study

As a leading branding agency and web design company for tech, FINAO® ensures brand messaging, positioning and visual identity are always in close alignment. Cordial's completely net new, WordPress marketing site successfully went live at Bespoke19. The rebrand stands well-positioned to support company growth goals and meet the brand's needs moving forward.