Elevating from technical to approachable
Drones are definitely sexy and cool technology. Kespry knows this and they looked to FINAO® to move their website from technical B2B to a lead generation tool with a compelling, relevant message to a varied audience, leaving behind the tech speak. We started fresh – a complete website overhaul including wireframes, design and development, and finished with a back-end technology upgrade so it was more user friendly for the in-house team to manage content. Kespry now has the opportunity to lead in the drone space by educating users on the business value of drone technology in a technical yet approachable medium.
Evolving design from infographics to ebooks
Kespry is an “eye in the sky” platform that uses drone technology to transform how intelligence data is collected and analyzed. FINAO® first helped them tell their story through a compelling infographic during their Series C funding cycle. This relationship evolved into creating original assets for the demand gen team, including: ebooks, whitepapers, case studies and infographics.
