New Branding Case Study Shipfusion

Shipfusion reached out to FINAO to help with a brand update and website overhaul. Shipfusion is a comprehensive fulfillment solution that handles every aspect of fulfillment so eCommerce brands can focus on growth. The marketing team at Shipfusion felt a disconnect with their old brand and they wanted to evolve the creative to align with the current company positioning. Some of the pain-points revealed in our initial download were – their brand felt dated, did not reflect current brand values and culture and was not enterprise in look and feel.


FINAO went to work exploring potential directions with brand mood boards. Those creative montages sparked lively and passionate conversation within the group. Everything was up for exploration and discussion. The logo, typeface, color palette, illustration style, iconography and photography all needed to be overhauled. We evolved their old brand by getting rid of the italic typeface, and updating the brand mark. Clean and simple in execution, the brand has a powerful presence that can stand on its own and holds up well in application.

Website Design

We applied those principals to the rest of the brand assets and brought it all together in the form of a new website. Structured for conversion, the new Shipfusion website employs modern best practices on a fresh WordPress install with bleeding edge design execution.

Brand Assets

FINAO created a comprehensive brand style guidelines document to guide the marketing team moving forward. Those guidelines were applied to all brand assets and collateral. The result is a cohesive brand update with a modern, enterprise presence in every execution.

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