Anvyl’s platform helps their customers save time, spend less, see everything in one place and scale quickly. FINAO created a website that highlights these brand traits. The wireframes reflect an intuitive architecture while the design comps activate a visual language centered around the ideas of scale, visibility and efficiency. The final live product delivers an immersive lead gen experience that reflects Anvyl’s promise of a fully digital, perfectly transparent supply chain that is as important to a brand’s success as the business model itself.
The new visual stylings were next applied to content and promotional assets. The final handoff included the complete suite of newly aligned brand icons, illustrations, product shots, colors, and fonts. It was all neatly packaged and delivered in a re-envisioned brand style guide to be used as a compass for the brand moving forward.