Cybersecurity platform HackerOne needed to deliver a high-value return to in-person events with their Security@ 2022 user conference in London. They partnered with FINAO to create an immersive brand experience that showcased the HackerOne Attack Resistance Platform for industry leaders and their diverse user base.
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FINAO began with an educational Attack Resistance Management campaign teaching CISOs and others how to identify security vulnerabilities. The Security@ 2022 conference was an opportunity to present the next phase of HackerOne solutions: Achieving Attack Resistance.
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From education to execution
To mark the shift from education to execution, HackerOne tasked FINAO with producing an elevated brand and a collection of fleshed-out assets. This evolution included front-to-back involvement in everything from compelling promotional materials to specialized swag design.
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Bringing the event theme to life
After helping build buzz and sponsorships, the FINAO team created distinct textures related to each aspect of the Achieve Attack Resistance theme. The graphic- and tech-based elements stood out as custom photography and hand-drawn elements activated key objectives with visual cues on the advantages of ethical hacking.
Working closely with HackerOne, FINAO also developed motion graphics, crafted a badge system, and designed a variety of branded merch such as t-shirts and buttons to create an ownable experience for in-person and virtual attendees.
![](https://finao.wpenginepowered.com/wp-content/uploads/HAC_Security@_Banner_L1R2-1-copy.webp)
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![](https://finao.wpenginepowered.com/wp-content/uploads/HAC_Video.gif)
![](https://finao.wpenginepowered.com/wp-content/uploads/HAC_Security@_Badges_L1R2-1-copy.webp)
![](https://finao.wpenginepowered.com/wp-content/uploads/HAC_Security@_Shirt_Bag_L1R2-1.jpg)
![](https://finao.wpenginepowered.com/wp-content/uploads/HAC_Security@_Pins_L1R2-1.jpg)
More:
HackerOne Case Study