xMatters Rebrand Case Study

FINAO provided SAAS platform xMatters with new branding and website design to enhance the visual appeal of its service reliability platform in line with 2021 growth objectives. We collaborated to create a comprehensive design system, tailored to resonate with DevOps organizations and site reliability engineers while establishing valuable connections with potential customers.

New logo and more

DevOps and SREs rely on xMatters for service continuity and incident response automation. In addressing the critical realms of threat management and physical security, FINAO ensured that xMatters' distinctive innovation culture shone through in the company's new logo, color palette, and photography style. Our comprehensive support extended to creating a bespoke library of hand-drawn icons to serve diverse product and branding requirements, as well as crafting engaging infographics and an illustrative style for content, promotional assets, landing pages, and the marketing website, all aligned with our xMatters branding and website design focus.

Fresh branding

The xMatters branding and website required a cohesive visual identity to uplift its platform and demonstrate a deep understanding of its target audience's unique challenges. FINAO developed comprehensive brand standards that reflected the company's culture, mission, and long-term vision while resonating with the technical nature of their audience and emphasizing product responsiveness and top-tier reliability.

Branding to meet goals

Weeks after the new xMatters brand was introduced, the company announced a $240 million acquisition by Everbridge, an enterprise software company and pioneer in critical event management. The new logo and branding made the jump and continue to represent the xMatters platform under the Everbridge umbrella.

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