Apollo Rebrand Case Study

After a large fundraising round, sales intelligence and engagement company Apollo.io came to FINAO needing to make sure their brand and platform were commensurate with their level of fundraising. In a project that runs the gamut of what FINAO offers to modern tech companies, we developed a new logo, branding materials, videos, and website design to help make sure the Apollo.io brand was establishing the company as an enterprise-level solution and communicating with the marketers that use their product.

New Logo

Apollo.io empowers sellers with the comprehensive tools they need to grow their business, such as auto-generated sales leads and analytics. FINAO began our work for Apollo.io by focusing on a new logo design that spoke to these advantages. The logo needed to be especially ownable to avoid aeronautic or Greco-Roman associations. We used a crisp typography that conveys an upward motion and speaks to the growth of the company as well as its customers.


Making the Apollo.io brand stand out was paramount. The company needed a translatable design style, so FINAO focused on vibrant colors and developed systems of textures and shapes relating back to the brand. These elements combined with the user interface system to showcase the benefits of the Apollo.io platform.


Website design, branding, and product all came together in the demo video FINAO produced showcasing the Apollo.io platform offering. We brought the new logo and design to life by educating Apollo.io’s target audience on how the company helps them target prospects with enriched data and utilize analytics in stylized form.


FINAO created a sleek website design that made use of workshopped textures and elements to guide visitors through the site. The new website features custom iconography and bold colors that bring visitors down the page. The system was additionally built to uniformly employ animations that showcase products and reflect Apollo.io’s status as an enterprise solution in the SaaS industry.


Mobile accessibility was important to Apollo.io, so FINAO tested to make certain that the new brand and website design flawlessly scaled to mobile devices.

Don’t take it from us

Apollo.io’s Head of Marketing Joerg Koehler commended our team after the new branding was brought to market: “Well done, FINAO Agency! We love what you have done for our brand and website.”

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