Shelf IO

A Brand New Aesthetic For An Emerging Platform

Shelf is a platform that helps you find, organize and share your best content with the world. But when they were ready for their platform launch, they realized they needed a cohesive brand identity and website experience to tell their story. They engaged FINAO to develop their new brand, and build a website that would evangelize their offerings and we got started right away. We began by designing a logo and a comprehensive style guide to pave the way for future creative development and iterations as the brand matures.





New Logo


With the brand guidelines set, we moved forward with the web design, beginning with wire framing and setting out a detailed information architecture to give users the best possible experience. During the site development, we created an original icon set using a bright illustration style. We worked closely with the CEO and in-house development team to deliver a beautiful, fully functional website in less than 6 weeks.

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