New Branding Case Study Quantum

Quantum Lifecycle Marketing is a lifecycle marketing agency specializing in the growth of their Shopify store customers. Quantum helps customers maximize their revenue and create lifetime value through email and SMS marketing. Their services include strategy, management and support. Quantum approached FINAO to be their branding agency in Q4 of 2020 to help rebrand the company, create a brand identity that connects with their audience and positions them as a leader in lifecycle marketing.




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New Logo

Tocca delivers transparent, predictable pricing. It’s a simple idea: pay for attendees, not registrations. Tocca’s event building blocks can be selected à la carte, allowing organizers to choose all the elements they need to create a bespoke, branded, virtual event venue. We wanted that simplicity and ease of use to be reflected in the new branding and design system. A hand-drawn, interconnecting logotype and elegant two color pallette reinforces the end-to-end nature of the platform, while the green dot infuses energy and implies a nod to the building block architecture.

New Branding and Guidelines

FINAO next developed a comprehensive visual language and standards manual to support the new logo. This included hand drawn iconography, illustration and photography libraries, typography, color palettes and usage guidelines.

Website Design

With a new logo and new brand standards in hand FINAO redesigned the Quantum website experience. FINAO wireframed, designed and built out the entire experience for desktop, tablet and mobile.


The new website launched successfully and is extendable via a custom Wordpress theme integration.

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