Quantum Lifecycle Marketing is a lifecycle marketing agency specializing in the growth of their Shopify store customers. Quantum helps customers maximize their revenue and create lifetime value through email and SMS marketing. Their services include strategy, management and support. Quantum approached FINAO to be their branding agency in Q4 of 2020 to help rebrand the company, create a brand identity that connects with their audience and positions them as a leader in lifecycle marketing.
Quantum turns new customers into loyal brand advocates by nurturing relationships during key points of buyers' journeys. FINAO worked themes of nature and cyclical motion into the new logo, accenting these motifs with distinct color palettes.
FINAO next developed a comprehensive visual language and standards manual to support the new logo. This included hand drawn iconography, illustration and photography libraries, typography, color palettes and usage guidelines.
With a new logo and new brand standards in hand FINAO redesigned the Quantum website experience. FINAO wireframed, designed and built out the entire experience for desktop, tablet and mobile.
The new website launched successfully and is extendable via a custom Wordpress theme integration.
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