317 North 11th Street
Suite 300
St. Louis, MO 63101
Suite 300
St. Louis, MO 63101
Immersive Labs
Immersive Labs product launch preparation
Immersive Labs provides ongoing services and support to organizations in the fight against cyber threats. In 2021, they came to FINAO before rolling out their new platform Cyber Workforce Optimization (CWO). CWO allows companies to leverage a single platform to continuously monitor, test and proactively eliminate threats. Our FINAO team worked with an aggressive launch timeline to optimize the company website for lead gen, implementing best practices to provide a more intuitive customer journey, restructured website content architecture and updated brand design.
Website structure
Cyber Workforce Optimization helps companies measure and test their cyber resilience. FINAO helped Immersive Lab to showcase this new SAAS product with an engaging launch video, reimagined home page, and additional Product and Platform site sections. We rethought site content structure by reorganizing the sitemap and designed new page templates for future site expansion. We developed content centered on the customers' stories and upleveled the brand with the refreshed messaging tone and relevant look and feel.
Refined branding and assets
The revamped website features a sleek new design with vignetted brand colors, sophisticated typography, and engaging web animations. FINAO wrote and produced the CWO launch video that provides a product overview and complements the big ideas fueling Immersive Labs and the Cyber Workforce Optimization platform.
Video
Refined branding and assets
The revamped website features a sleek new design with vignetted brand colors, sophisticated typography, and engaging web animations. FINAO wrote and produced the CWO launch video that provides a product overview and complements the big ideas fueling Immersive Labs and the Cyber Workforce Optimization platform.
Don’t take it from us
The new website launched in tandem with the Cyber Workforce Optimization rollout. Immersive Labs CMO Evelyn Swaim had high praise for our team's ability to rise to the occasion amidst a challenging timeline: “Major kudos to FINAO for pulling off what some said was nearly impossible! I am deeply grateful and proud - thank you for what you do!”
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