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Suite 300
St. Louis, MO 63101
Tocca
New Branding Case Study Tocca
Tocca is a virtual event platform designed to give you all the features you want, and nothing you don’t. Simple, fast, customized. Tocca approached FINAO to be their branding agency of record in Q1 of 2021 to help rebrand and better position the company to reflect its extremely versatile and perfectly tailored offering. This new branding case study outlines the creative process, new branding, website design, development and rebrand launch of Tocca.
New Logo
Tocca delivers transparent, predictable pricing. It’s a simple idea: pay for attendees, not registrations. Tocca’s event building blocks can be selected à la carte, allowing organizers to choose all the elements they need to create a bespoke, branded, virtual event venue. We wanted that simplicity and ease of use to be reflected in the new branding and design system. A hand-drawn, interconnecting logotype and elegant two color pallette reinforces the end-to-end nature of the platform, while the green dot infuses energy and implies a nod to the building block architecture.
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Branding
With a new logo and brand guidelines established, FINAO wireframed and redesigned a modern website experience for the brand. The FINAO design team fleshed out the entire website experience for desktop, tablet and mobile. The net-new Wordpress theme launched successfully in tandem with the new logo and visual design system to support rapid growth and amplify fundraising efforts.
Website Design
With a new logo and brand guidelines established, FINAO wireframed and redesigned a modern website experience for the brand. The FINAO design team fleshed out the entire website experience for desktop, tablet and mobile.
Result
The net-new Wordpress theme launched successfully in tandem with the new logo and visual design system to support rapid growth and amplify fundraising efforts.
Pitch Deck
A cohesive brand image is paramount throughout the new sales process. FINAO adapted new branding and visual design to support sales beyond marketing with new pitch decks, whitepapers, case studies and sales collateral.
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