Writing content that stands out in the Software as a Service industry sometimes requires getting creative. When our partner Heap came to us with the idea to create a full comic book to convey the power of the Heap platform, we jumped at the opportunity.
With the team at Heap taking the reins on the copy, we went to work on brainstorming some potential styles for the book:
The Heap team loved both concepts, but we ultimately moved forward with the second option.
Wireframing the comic book
It was important to organize the structure of content before spending hours on the creative side, so we hopped onto the iPad and started sketching out the frames of the book. This way, the client could see how their copy would flow and we could make edits before the process got too far along.
Filling in the color
This is where things really came to life. Once the panels were locked in, we could move to creating all of the illustrations from the sketches. Our talented team worked together to divide up all of the pages between the team and spent two days finalizing the illustrations.
Time to promote
Once we finalized the comic book, it was time to promote it. We knew from the jump that we wanted to create a simple video to get people excited about downloading the book. We promoted the content and video through social media posts to get the word out about a unique piece of marketing for our client Heap. It’s one of our favorite projects.
Check out the full ebook here:Heap Comic Book