Website
The net new website was designed in Figma and developed by FINAO in Webflow. Admin easy-of-use and site extendibility beyond launch were crucial functionality components for project success.
PayShepherd
PayShepherd is an AI-driven contractor management platform that provides 100% visibility into capital and maintenance projects for heavy industry. With PayShepherd, organizations can access robust dashboards and reporting, allowing projects to run more efficiently and successfully.
The Challenge
PayShepherd approached FINAO to modernize their brand and reflect organization culture and personality. Target audience consisted of heavy industry project managers, safety and compliance and other administrative professionals. Refreshed branding had to position the PayShepherd platform as the crucial connector, fostering healthy relationships between all parties through elevated visual design and impactful messaging.
Branding
The refreshed visual brand identity needed to be bold, positive and aspirational while reflecting a human centered approach. Messaging, color palette, typography, illustration, texture, product mockups, and photography all combine to create an ownable brand.
Illustration & Photography
Photography featuring humans in heavy industry provided a sense of grit and real world authenticity, while textures and illustrative design elements communicated innovation, digital transformation and contrast.
Iconography
Two tone brand iconography is intuitive and minimalistic, creating contrast with color and enhancing messaging.
Desktop & Mobile Friendly
Custom animations create an immersive experience, bringing the brand and platform to life.
Mobile
Equal performance across desktop and mobile devices ensure ideal user experience in every environment.
Content
The PayShepherd brand stands in contrast against the status quo. Extending the new brand design across slide decks, content templates and digital assets ensures PayShepherd consistently projects a positive and empowering company vision to the world.
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