Hopskip
Hopskip is a B2B SaaS company that helps event planners with hotel bookings. After experiencing significant growth over a three year period the company has focused in on their marketing and branding to better leverage their powerful platform.
Hopskip approached FINAO to help them create a more relevant and tech-forward visual brand identity and marketing website.
The Challenge
FINAO updated the visual brand identity to connect with targeted user personas, maintaining a connection to legacy brand while establishing Hopskip as a relevant, modern organization.
↓
Branding
A fresh illustration and photography style helps to create a warm and welcoming brand tone. Custom animation sequences bring the platform to life and reinforce a friendly brand experience.
Iconography
Website
The new desktop & mobile UX/UI elevates the refreshed brand and better connects with end users.
Mobile
Content
The visual brand system seamlessly extends across print and digital applications with templated content, sales decks, email, ebooks, whitepapers and social assets.
Next Case Study
