BestPass and Fleetworthy Solutions combined operations and rebranded as Fleetworthy after large investment from Insight Partners. Fleetworthy provides a unified platform that simplifies and streamlines fleet management. Unlike competitors, Fleetworthy provides a single-pane-of-glass solution that integrates compliance, toll management, and operational analytics, leveraging industry expertise and AI-powered insights to ensure fleets are always road-ready and beyond compliant.
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Fleetworthy, the only connected suite for safety, compliance, and efficiency, partnered with FINAO to help them complete an extensive rebranding effort. The goal was to reflect the company's strategic growth, mission, and expanded road safety and fleet technology. As part of the rebrand, Bestpass-Fleetworthy Solutions changed its name and parent brand to 'Fleetworthy.'
Beyond the logo, a robust visual brand identity system including illustration and photography, color palette, typography and iconography was developed to support all necessary branded applications.
Intuitive brand iconography integrates visual themes of transportation, payments and tolls to extend the new visual brand language.
Bold video and motion content helped to generate excitement, expand brand messaging and create a sense of organizational synergy.
In addition to the new name and logo, FINAO helped Fleetworthy design, develop and launch a new WordPress based website fleetworthy.com, which includes its sub-brands and products of the combined companies.
The new website was developed as a fully modular, responsive WordPress theme. The new brand and website are a reflection of the organization's mission to continuously innovate and bring forth new solutions that help fleet and agency customers run more efficiently.
Extensive branded templates in Figma and Google Slides empower organizational teams with access to advanced template systems in simple to use presentation themes.
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