317 North 11th Street
Suite 300
St. Louis, MO 63101
Suite 300
St. Louis, MO 63101
Clodura
Clodura is an AI-powered lead generation tool that consolidates the entire sales stack into a single platform, helping sales professionals target the right buyers at the right times. Impressed with past sales intelligence projects, Clodura called on FINAO to enhance its market presence with an elevated new brand and conversion-minded marketing website.
The challenge
Position Clodura as a business-critical asset for the next generation of sales representatives with a brand refresh and an emphasis on the platform’s commitment to users, not just data.
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Branding
FINAO set a modern, vibrant tone for the new Clodura visual design system. Starting with a completely new brand logo that stands boldly against competitors. Large, organic, and geometric shapes as well as clean lettering create a cohesive and engaging aesthetic. Bright, eye-catching colors and playful shapes underscoring approachability and user-friendliness, the reimagined brand sets Clodura apart in its appeal to modern sales professionals.
Website design
Guiding users through Clodura features from prospecting to retention, the new website design makes for easy navigation with unique color codes and icons. The interface incorporates functional, interactive elements, for a clean, uncluttered, and accessible web experience for busy sales professionals.
Illustration & photography
Full-width product shots and punchy illustrations highlighted Clodura’s comprehensive platform and tool consolidation. Custom content elements, playful shapes, and white backgrounds combined for a professional look, with animations injecting accessibility and engagement into platform details.
Immersive experience
FINAO collaborated closely with the Clodura team on web copy, honing in on pithy messaging highlighting efficiency and key platform features. Cultivating a polished, engaging user experience, we integrated the new branding into a modular website design to ensure post-launch flexibility and responsiveness for desktop and mobile users.
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