Today we countdown the 3 most common blockers we see holding back website refresh success for organizations and marketing teams
3. Writing website copy
95% of web projects experience some delays in this phase of the project
In our experience most internal teams are already too pressed for bandwidth and too in-the-weeds for this big-business responsibility. Merging the vision of ELT, product, marketing and sales is a big ask and requires dedicated expertise. In these situations outsourcing to an experienced partner can be an effective option.
2. Updating website architecture
A comprehensive site audit including navigation, sitemap, customer journey, and SEO can be the lynchpin for launch success
A well-structured site helps users and search engines navigate your pages. Proper organization can improve your SEO and rankings. FINAO has developed an end-to-end site architecture methodology to help you quickly define sitemaps, wireframes and information architecture ensuring best practice SEO and UX/UI.
1. The absolute dread of replatforming!
75% of new web projects we see involve some level of platform reassessment and evaluation
When it comes to platform selection don’t be lured by the shiny-pretty silver bullet solution de jour. An experienced website partner can guide you to selecting the best solution to meet your site performance goals and day-to-day post launch maintenance and extendability needs.
