CoLab is reimagining the way engineering teams work together. Their product is a collaboration tool that helps consolidate review cycles and centralize input, feedback, and conversations, so engineering teams and organizations can get life changing products to market years faster than in the current model. Better products start with better design collaborations and CoLab is the new way for engineering teams to get work done.
The CoLab product is elegant, intuitive and simplistic in its UI. Leadership wanted the brand's visual design to be a reflection of its intelligent form and function. FINAO was asked to make the new branding energetic, innovative, simple and direct, ultimately positioning the company for the enterprise.
The brand logo was identified as a core legacy visual element, to serve as a jumping off point for our team's creative exploration. Elements inherent in the logo were leveraged to be extended through out all supporting design systems. Typography, color palette, iconography, illustration, digital imaging and motion systems needed to elevate the product while reflecting the CoLab company mission to build the future faster.
Our team leaned into the simplicity of the hexagon brand icon shape to create an ownable, intuitive, minimalistic, one color family of icons.
A technical and engineering driven illustration style reflects the Colab product while speaking to the needs and mindset of the Colab customer. 3D animations and motion sequences bring the product to life and showcase the value of superior collaboration experiences.
The new CoLab website was designed and developed as net new, modular based, custom WordPress theme. FINAO has a refined development process which provides maximum transparency and collaboration throughout the entire agency engagement. This total visibility throughout the development, QA and launch sequences means less stress and total assurance for the client.
CoLab wants to be perceived as a disruptor - but one that understands the complexity of engineering. Not being disruptive just to be disruptive, but with purpose, seeking better review cycles and shortened product timelines from concept to market as ultimate validation. Speaking to engineers, OT and IT to make them the real heros, FINAO developed a differentiated website theme that reflects the CoLab core principle of enabling engineering success.
Responsive design is fully integrated into all website instancess created by the FINAO development team.
The visual brand design flawlessly extends to support the CoLab brand and marketing with robust digital and social campaign templates and extensive long-form content template documentation.
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