FINAO went to work exploring potential directions with brand mood boards. Those creative montages sparked lively and passionate conversation within the group. Everything was up for exploration and discussion. The logo, typeface, color palette, illustration style, iconography and photography all needed to be overhauled. We evolved their old brand by getting rid of the italic typeface, and updating the brand mark. Clean and simple in execution, the brand has a powerful presence that can stand on its own and holds up well in application.
We applied those principals to the rest of the brand assets and brought it all together in the form of a new website. Structured for conversion, the new Shipfusion website employs modern best practices on a fresh WordPress install with bleeding edge design execution.
FINAO created a comprehensive brand style guidelines document to guide the marketing team moving forward. Those guidelines were applied to all brand assets and collateral. The result is a cohesive brand update with a modern, enterprise presence in every execution.