FINAO® pushed forward creating a custom hand drawn letterform and word mark that speaks to the friendly, approachable and helpful brand culture. The wave between the “a” and the “l” is a groovy nod to their Southern Cal. mindset and headquarters in San Diego. From there our team created a visual brand style guide defining typography, color palette, illustration style and an entirely customized icon library.
We completed the brand visual transformation from startup to enterprise with a net new marketing website that showcases both customers and product. The big reveal at Cordial's user conference Bespoke represented a huge win for marketing, sales and the product.
With brand, messaging and positioning in alignment Cordial brand stands well-positioned to support growth goals and meet the brands needs moving forward.