317 North 11th Street
Suite 300
St. Louis, MO 63101
Suite 300
St. Louis, MO 63101
Shelf IO
A Brand New Aesthetic For An Emerging Platform
Shelf is a platform that helps you find, organize and share your best content with the world. But when they were ready for their platform launch, they realized they needed a cohesive brand identity and website experience to tell their story. They engaged FINAO to develop their new brand, and build a website that would evangelize their offerings and we got started right away. We began by designing a logo and a comprehensive style guide to pave the way for future creative development and iterations as the brand matures.
New Logo
↓
Website
With the brand guidelines set, we moved forward with the web design, beginning with wire framing and setting out a detailed information architecture to give users the best possible experience. During the site development, we created an original icon set using a bright illustration style. We worked closely with the CEO and in-house development team to deliver a beautiful, fully functional website in less than 6 weeks.
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