Tocca delivers transparent, predictable pricing. It’s a simple idea: pay for attendees, not registrations. Tocca’s event building blocks can be selected à la carte, allowing organizers to choose all the elements they need to create a bespoke, branded, virtual event venue. We wanted that simplicity and ease of use to be reflected in the new branding and design system. A hand-drawn, interconnecting logotype and elegant two color pallette reinforces the end-to-end nature of the platform, while the green dot infuses energy and implies a nod to the building block architecture.
With a new logo and brand guidelines established, FINAO wireframed and redesigned a modern website experience for the brand. The FINAO design team fleshed out the entire website experience for desktop, tablet and mobile. The net-new Wordpress theme launched successfully in tandem with the new logo and visual design system to support rapid growth and amplify fundraising efforts.
A cohesive brand image is paramount throughout the new sales process. FINAO adapted new branding and visual design to support sales beyond marketing with new pitch decks, whitepapers, case studies and sales collateral.
As a leading branding agency and web design company for tech, FINAO® ensures brand messaging, positioning and visual identity are always in close alignment. The Tocca rebrand and creative assets stand well-positioned to support company growth goals and meet the brand's needs moving forward.